Our friends at ScoreApp asked us to produce a new animation to explain their unique proposition of connecting customers and retailers through their AI powered quiz marketing platform.
They wanted the visuals to be playful but professional, so we got to work playing around with the brand elements. After some experimentation, we developed a variety of quirky speech bubble characters taken from one of their brand icons and we were off!
We prioritised the development of a strong, clear visual style and this paid off. One of the key aims was to ensure that viewers could easily grasp ScoreApp and how it works, within a short and effective video.
The client was so pleased with the video that they commissioned us to create a series in the same style to explain different facets of the product. Overall it was a very rewarding project.
See the development of the speech bubble characters below.
