Redington embarked on a journey to help Ford take a futuristic vision and bring it to life through their platform ADA. With Ford’s clear objective to deliver world class pensions to all its employees, Redington developed a way in which they can be held to account and introduce a clear and objective way of comparing all of their schemes across multiple continents.
After a very successful project, Redington reached out to us to produce a dynamic case study to share the power of the tech they had developed through ADA. This film was to be a calling card for the project and a tool to enlist new clients. It had to be fast-paced, impacting and turned around very quickly, so we decided that it would be best to explore creative possibilities that could be executed solely through post-production.
We put forward a number of concepts and Redington ultimately selected a style which heavily featured text animation to convey the script. We built the animation on the foundation of a strong music track with a powerful beat and incorporated high quality video footage and images to bring more of the brand essence into the piece.
The resulting high-energy video shares the story of the Ford project in a captivating way, which Redington have been using to great success.
