Our client Mondelēz International got in touch with the challenge of creating visually captivating content for their social media and marketing campaigns.

Our mission was to provide them with the source content ‘building blocks’ – a set of creative video assets they could arrange modularly to meet diverse campaign needs. The objective was to create an internal library of custom stock assets, ready to be repurposed at will.

We came up with ‘Product Bites’ – a collection of super slow-motion product vignettes and colourful animated assets. Think of it as a curated collection of visual ingredients, carefully crafted to empower Mondelēz International’s internal teams in constructing compelling narratives for their campaigns. These assets were designed to be dynamic and reusable, providing a sustainable solution for the diverse needs of the brand.

Over two days in a London-based studio, we meticulously captured over 30 Mondelēz International products in and out of their packaging on the Phantom VEO 4K. We then got to work processing the footage in post-production and producing a series of vector based animations.  The result was rich library of over 80 assets which became the cornerstone of countless external marketing campaigns, internal communications, and brand initiatives.

‘Product Bites’ met the immediate need for engaging visuals but also laid the foundation for the Mondelēz International team’s self-sufficiency in content creation. The internal teams now wield a versatile toolkit that allows them to tell their story in a visually compelling and effective way.