We have had a valued creative partnership with King’s College London for a number of years and were so excited when they reached out with a brief to produce a series of videos for their ‘Accept or Question’ marketing campaign.

The campaign was all about challenging prospective students to question the world around them, examine the complexities that drive different opinions, and to reach their own conclusions. We were inspired from the outset to produce something visually impacting that complimented the existing campaign, producing some keystone content for ‘Accept or Question’.

Using light as a metaphor for enlightenment and literally as a tool for illumination, we projected a mixture of typography and questions onto the subjects in a high contrast studio environment.

This produced a striking visual style for the video series while dovetailing the core of the campaign strategy into the concept.

How do students find their questions? We project them directly ON to them.

In total we produced 6 films featuring different students and faculty members and a host of short social media versions. You can watch some more here too.

The resulting videos were very well received and worked perfectly as key assets for the ‘Accept or Question’ campaign. We had a lot of fun producing these films and value our partnership with King’s College London.