The Business of Fashion – Paraffection Series

What we did:

 

The Business of Fashion was invited to go inside shoemaker Massaro, pleater Lognon, and embroiderer Lesage, all now part of Chanel subsidiary Paraffection, to discuss how craftsmanship can survive in the modern world.
 
We shot on location in Paris, capturing interviews and the works in action, then edited this series for the BoF website.